Individual Paper Industry Profitability Essay Example | Topics and Well Written Essays - 2000 words

Individual Paper Industry Profitability - Essay lessonThe country comprises of 29,360 numbers of total shoe stores and the attention employs 188,866 people (Statisticbrain, 2015). Due to the rising imports, the revenue of the footwear industry as well as the consumer using up is declining. To stay afloat especially in the footwear market, the only way is to create a presence or existence in the niche markets (Sorenson & Audia, 2000). The try will focus on the relationship between industry social system, environmental change and industry attractiveness by taking into consideration the industrial structure and attractiveness of Aeolus Air in order to show the level of the industry profitability. The comparison of Aeolus Air, which is a hypothetical company will be shown with other trine companies which are besides fictitious companies in order to reflect the management and performance of Aeolus Air on several grounds.The PEST analysis of the footwear industry of the United State s has been done in order to show the positive as well as negative effect of the environmental factors. This will further back up to examine the opportunities as well as affrights for the footwear industry.Political factors The competitive tax structure and the currency exposure risk hold a threat for the footwear industry. The policies of the foreign direct investment disallow full ownership of the retail stores. Therefore, these policies generally hold threat towards internationalization (Marx, 2008).Economic factors Due to the frugal recovery, the footwear industry has been growing. However, increasing rates of interest will adversely affect the growth of this industry. Rise in the imports is affecting the revenues of the companies within the footwear segment. highschool dependency on the overseas manufacturing as well as outsourcing is a threat for the industry. Moreover, increase in the company resources and raw materials shipping costs also affects